The National Mango Board’s (NMB) “Mangos as a Cultural Icon” marketing initiative was honored with the Produce Business Marketing Excellence Award. The award recognizes innovative produce companies who are revolutionizing the way the produce industry connects its products to consumers.
“Our purpose with this initiative is to more authentically highlight the NMB’s vision – to bring the world’s love of mangos to the U.S.,” said NMB Director of Marketing Valda Coryat in a company statement. “As one of the most beloved fruits in the world, mangos present a unique opportunity to invite the U.S. consumer to travel through taste and experience the global mango culture from the comfort of their local community.”
NMB conceptualized the mango culinary impact and illustrated its varying global forms for mango lovers through social campaigns, spokespeople and bloggers, which tell the story of this cultural icon.
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